Anti-MLM Community has issues with Claims on Medical. Product, and Income Claims.
FTC Regulations on Substantiation of Claims
FTC Regulations on Substantiation of Claims
The Federal Trade Commission (FTC) doesn’t have a specific “section” dedicated solely to substantiation of claims. However, the principles governing substantiation are outlined in various FTC guidelines, policies, and enforcement actions.
This site helps explain a lot:
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What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims.
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